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Matrix Research is a primary research data collection and computer analysis company. The core of our business consists of the following activities:
- conducting online (web-based) surveys with
captive audiences (employees, memberships), such as 360-degree evaluations,
climate surveys; on-going and tracking measurements
- conducting CATI (Computer-Assisted Telephone
Interviewing) surveys, but also in-person, such as on-site, as well as
self-administered mail, e-mail, and fax surveys
- recruiting participants for focus groups and
product tests (usually “ethnic” audiences)
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In-store or Mall Intercept interviewing
(usually “ethnic” respondents)
- computer analysis (tabulation) of data –
usually, but not always, collected through surveys and from other documents
or files
- producing print-outs, including presentation charts, which
summarize and interpret information (e.g., survey results) in tabular or
graphical format
- processing of documents – typically coding and data entry work, or generating computerized databases from paper documents by scanning; image capture (for archiving) using a scanner
- updating databases – contacting companies and
obtaining information missing from their listings, correcting errors or
evaluating the accuracy of the listed information
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© Matrix Research Limited, 2012 |
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